In connection with the launch of the new Cerrad x La Mania Home line of gres tiles, a series of free training sessions and workshops have been planned for architects and designers. As part of the “Senses on a journey into the world of interiors” project, presentations of the large-format gres tiles from the Brazilian Quartzite, Ceppo Nuovo, Modern Concrete and Marmo Thassos / Morocco collections, as well as workshops with the only Polish senselier, Marta Siembab, are being held throughout Poland.
The Cerrad map of events includes, among others, Lublin, Opole, Łódź and Rzeszów. The get togethers were attended by, just to mention a few, architects from Toruń and Kalisz. The courses are held in design showrooms, where the invited guests – interior architects and designers, have an opportunity to see products from the latest Cerrad x La Mania Home collections: Brazilian Quartzite, Ceppo Nuovo, Modern Concrete and Marmo Thassos / Morocco. During each event, Aleksandra Pietrzyk-Zawadzka, Marketing and Communication Director of La Mania and La Mania Home, gives a presentation about the collaboration with the La Mania Home brand. Each meeting includes a showing of the large-format gres tiles from the latest collections, fragrance creating workshops, and themed catering. Thanks to the exotic fragrances, music and menu referencing Brazil, Morocco, Greece, Milan and New York, the participants of the events are sure to remember the new Cerrad products for a long time.
– Meeting with Cerrad and the La Mania representatives was an exceptionally pleasant experience for me. The entire setting of the event, the red carpet, interesting presentations and delicious dishes from all over the world took the participants to many, beautiful places. The red carpet made us all feel like stars. However, the main attraction for me were the large format tiles from Cerrad. I’m in love with large formats and the presented collections are most definitely right up my alley. – comments interior designer Anna Kętrzyńska from the ANA Projekt studio.
Surrounding interiors can help us regain balance, have a relaxing effect or, on the contrary, motivate us to get things done, as they give back the energy that’s hidden in them. The perfect interior is not just about the objects that are used to fill it up. It’s a whole range of emotions, experiences and feelings that all our senses lead us to discover. Marta Siembab knows this very well – the only Polish senselier, an independent expert who provides comprehensive knowledge related to the sense of smell. During each of the events, participants could learn about what role the senses play in interior designs and afterwards, take the time to create their own fragrance during the specially prepared workshops.
The training events are part of an extensive promotional campaign accompanying the launch of the Cerrad x La Mania Home line of gres tiles, including the Ceppo Nuovo collection, which is not just appreciated by the brand’s customers and fans of Cerrad tiles, but also by international audiences. The Ceppo Nuovo collection received the prestigious “red dot” award in the Product Design category for its original design and the high-quality workmanship. The new products also won the hearts of the architects and designers present at the events.